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About Barbara:As an experienced and professionally trained coach, I work alongside my clients to guide them to achieve long-term, highly successful growth. Understanding the underlying feelings and emotions of the leaders are key components for sustained success to occur in the business culture. Having guided organizational executive leaders along the path to greater business effectiveness while enhancing their personal sense of fulfillment and overall success, are accomplishments that I bring to the table as a coach. I work with businesses and organizations across a variety of industries including professional services. I understand the challenges of embracing change having been part of accelerated growth with start up companies. My focus is on executive coaching and over the past seven years I have been affiliated with Shirlaws Coaching, The Third Zone and Leboffe & Associates. My “sweet spot” is working with companies who are embracing the value of and who want to create a bridge connecting the gap between multi-generations. There are currently four generations in many businesses. Having developed an outstanding reputation as a top-ranked sales executive for national property valuation companies including Clear Capital, Fidelity National Financial and Appraisal Enhancement Services, I also enjoy coaching sales people. I have held senior level positions with companies overseeing administration, human resources and staffing. Mentoring at risk high school girls through Women of Tomorrow has been very rewarding, watching these young women aspire to attend college after high school. I strongly believe in people and understand the uniqueness of each person I cross paths with. I am a Certified Coach through The Coach Training Institute (CTI) and The International Coaching Federation (ICF) and am a graduate of Cabrillo College in Aptos, CA.
Testimonials "The coaching solution provided by The Third Zone was truly customized to meet the needs of my team. Our facilitated offsite seminar was by far the most productive we have ever had. Business leaders came away from the event not only aware of incredible partnering opportunities, but with a strong understanding of the powerful dynamic that is unique to the SPG leadership team. “Barbara Perino is one of those people you never forget. I first met her years ago in the Bay Area of California, working in the same industry. Over the years, Barb has never changed her committed, honest attitude and bravery in the face of sales. She has amazed me more than once but mostly when she became a coach. I hired her in her early stages of coaching and what a tremendous time asset she was to me! If you are looking for someone to assist you with business development on a national or regional basis, Barbara is the one to increase your presence in that market. Or, do what I did, hire her to coach you in time management and sales focus.” January 13, 2010 “Barbara Perino is a dynamic business partner who places her attention on you! I have never met a person who listens as well as Barbara. Her goal in every conversation is to encourage, to listen, to draw the the answer to their own question fom deep inside. What a magnificant skill. Barbara has found her true calling, she is a wonderful asset to any indivdual or company. Can you imagine that you have all of the answers to your burning questions all inside of you? Spending a few minutes with Barbara will get you started on your path to success!” “Barbara is an intuitive and experienced executive coach. Her significant experience in the mortgage services industry and in sales brings a rich set of skills to the table. Barbara's clients grow in their leadership, in their communications and their ability to be stronger leaders.” “Barbara is a highly organized, detailed and energetic person. She takes the time to understand the important issues and focuses on others. Success is not derived by material gain but rather by taking the steps to help those around you. I wish you the best in all your endeavors and special success in helping others with Coaching.”
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![]() “Surviving is important; but thriving is elegant.” -Maya Angelou
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